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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international. Find all the study resources for International Marketing by Pervez N. Ghauri; Philip R. Cateora. Results 1 - 30 of 40 International Marketing by Cateora Philip Ghauri Pervez and a great selection of related books, art and collectibles available now at.


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